How to Do Digital Marketing for Local Business

Local marketing can work for any online business, whether you’re really just local to where you want to market to or whether you’re a global business.

Start a local niche group on Facebook

The great thing about Facebook is that you can create as many groups as you want. You can create them for different locations so that you can learn more about your audience in those locales. Doing so will give you an inside view of their thoughts and problems that you can use all around.

Add your business to local directories

One thing to be careful about is that many directories don’t allow you to have more than one listing per phone number. You can get more numbers via some online services like Google Voice and others.

Contribute content to local news outlets

Locally there are magazines, newspapers, TV shows, radio shows, and more that you can interview, submit content to, and more. Give them a reason to want your story featured, and you’ll soon become a local celebrity.

Host a local contest

You can get started by hosting an online contest for your audience who live in select locations only. Choose a contest that makes a fuss. For example, have participants make a video that can be easily shared.

Optimize your site for local search

It won’t cost you much at all. Set up your site, or at least a page on your site with local search terms. Don’t use keywords, think about the words and content you are putting on that page before you do. You want visitors to feel special when they visit.

Be accessible

If you want to be trusted by the locals, you need to communicate with them. You need to allow them to email and contact you easily. Don’t hide any of your contact information and make sure they can do it easily.

Get more comments

Set up a system that will enable you to get more reviews. Set up your autoresponder to automatically ask for reviews after the customer has had enough time to try out the results.

Create more locally focused content

When you focus on a site, consider creating more locally focused content. You may have to get creative with doing this, but adding local events and other relevant information to your content will help.

Create an influencer marketing campaign

One quick way to break into any local market is to find local influencers to mention your name or product. You can often work with several influencers at the same time, too.

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