Toyota becomes a patent troll with new Tacoma truck teaser

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Toyota knows something Or two about towing boats…as well as trolling.

The automaker is taking the internet by storm with a new photo it posted to social media teasing its upcoming reveal The all-new Tacoma pickup.

The photo shows the current Tacoma’s shot from the rear, but the devil is in the details.

The blue truck is parked on a street in front of a brick building with a Brazilian patent sign that reads “PATENTED GOOD LOOK”.

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Toyota is mocking a reported leak of the new Tacoma's design with this social media photo.

Toyota is mocking a reported leak of the new Tacoma’s design with this social media photo. (toyota)

The Tacoma is not currently sold in this country, but it does have a connection.

in january, Tacoma4G fan forum The website discovered a design patent filed by Toyota with the Brazilian government that featured full renderings of a new mid-size pickup.

Clearly, patent photos submitted to the Brazilian government reveal the truck to come.

Clearly, patent photos submitted to the Brazilian government reveal the truck to come. (toyota)

The renderings depicted a truck that looks quite similar to a modern electric pickup concept that Toyota showed off during an event about its plans for electric vehicles.

Toyota showed off the concept as a preview of a potential EV pickup.

Toyota showed off the concept as a preview of a potential EV pickup. (toyota)

Toyota did not comment on it at the time, but the new photo clearly mocks the situation and hides some other clues.

This truck out of focus is similar to the one in the patent filing.

This truck out of focus is similar to the one in the patent filing. (toyota)

In the background and out of focus is a white truck parked in front of the building that looks identical to the one in the patent application.

The Tacoma nameplate reports that the truck's reveal will be on March 4th.

The Tacoma nameplate reports that the truck’s reveal will be on March 4th. (toyota)

The license plate on the blue truck also includes a distinctive symbol. The number is 040423, which coincides with April 4, a date that has two meanings associated with Tacoma.

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First, it is known throughout the world of truck enthusiasts as Four Wheel Drive Day and unofficially celebrates four-wheel drive SUVs such as the Tacoma. It also falls on a Tuesday this year, and Tacoma is Known by fans as Taco. Taco Tuesday, anyone?

"With tacos" It is a Toyota custom camper van built with the Tacoma.

The “Tacozilla” is a custom Toyota camper van built with the Tacoma. (toyota)

Toyota hasn’t officially announced the date as the truck’s full reveal, but it’s also a day before the New York International Auto Show opens, so it looks like the stars are lining up.

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In fact, last week Toyota posted yet another “Lost in the Stars” image that showed what the new Tacoma likely shot up in silhouette at twilight.

The all-new Tacoma profile is seen in this silhouette.

The all-new Tacoma profile is seen in this silhouette. (toyota)

The Tacoma was recently redesigned in 2016, but its platform dates back to 2005, making it one of the oldest new cars for sale today. However, it has been the best-selling midsize truck for 17 years.

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However, the 2024 model will be completely new, built on a version of the chassis that supports the The full-size Tundra has recently been redesignedbut other details are unknown.

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